What We Heard
Customers couldn't find the right product for their specific device model. Enterprise buyers needed custom branding paths but had no clear route to consultation. Newsletter content was generic when it could have been contextualized by device, sector, or use case.
The Problem
The project was behind schedule and I had to brush off my previous experiences with front-end development quickly and learn a new tool.
The Solution
Collaboration and communication with the project lead, design lead and content expert allowed us to get back on track with the implementation and launch the new site by the end of 2025.
The Method
This was a WordPress Divi 5 implementation that followed art direction from the design lead. Our job was to deploy a responsive design that followed best practices for mobile, tablet and desktop screen sizes. We used the power of variables and components to create consistency in typography, spacing and design that also allowed for ease of use for the content expert to expand and edit the ever-changing line of products.
What We Learned
Maintaining consistency across breakpoints was a cinch by leaning into variables and components. Setting those early saved time tweaking as the build progressed.